Interactive Communication

In this article by Martin Karlsson titled “Representation as interactive communication. Theoretical considerations and empirical findings”. Karlsson describes media’s new form of social interaction between politics and the electorate. He discusses the importance of social media  usage by political representatives in order to gain support from their citizens. Karlsson outlines the reasons and strategy applied by politic representatives to gain the trust and positive rating among the potential voters via the blogging media. He emphasizes, that today in order to promote their political views and appealing promising strategies, it’s essential to actively perform on the web media scene. Karlsson suggests that political representatives should be open to use these social media technologies to listen to what bloggers have to say about them for three reasons: accountability, inquiry, and connectivity. According to these categories, theoretically, the strategy of communication would expand successfully and subsequently and lead to desired goals. Accountability generally describes the point that us as citizens deserve the explanation as to what the goals, ambitions, and interests of different political representatives are. The second being inquiry describes the importance of knowing what the citizens want from the political representatives, the importance of knowing their struggles, their demotivates, and what they are unhappy with in order for them to strengthen their weaknesses and harken their suggestions.  The third point is connectivity. When the citizens are able to speak and get their voices out there to the political representatives and have them listen to what they have to say, this doubtlessly strengthens the relationship between the citizen and the political representative hence making them more popular amongst the crowd meaning a reinforced possibility of re-election. This method is particularly useful because people deserve to know what the political representatives are being elected for as well as the reason behind their re-elections. In his work, Karlsson goes into detailed review and comparing of an original political campaign system and a new form of communication using new media between civilians and the government itself in this form of political representatives as online bloggers. This idea provides a sense of a closer relationship between the supreme power and authority and the citizens through this aspect of new media offered via internet. This gives a feeling that the modern society becomes more influential in terms of political regime, that simply human thoughts will be heard and considered, and that the voters are able to examine the potential governor more thoroughly. Although I think it could have its downsides and maybe give people to much power to interact with politicians or post could possibly get misunderstood or wrongly interpenetrated , in the end overall, I feel the pro’s outweigh the cons of this idea.


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