Digital Identity

Part 1

In this day and age, it’s easy to find someone with our modern day technology. Almost anyone can be found online if they have connections to any social networking. By checking one of the multiple search engines including the Pipl, 123people, Peoplefinders, PeekYou, Spokeo, Wink. Allows one to basically see just about every connection that an individual has to the internet. Even by just doing a google search of a persons name you can see the online mark they’ve developed over time also known as their digital footprint.

When I searched for Kendra Meltzer’s digital footprint, what I did was a google search for her name.  What it led me too was all the people with social networks named Kendra Meltzer. Although she wasn’t the first Kendra Meltzer to pop up, though the search I found her Facebook profile, WordPress as well as her picture being the third image seen when i clicked on google images. Though this I was actually able to see her creative perspective on new media techniques because of the link that led me to her WordPress page. Since this information is so easily accessible it was be very easy for teachers or employers to do the same search and find the same information on her.

Part 2

How to create a data trail that can be searched and found via specific keywords?

Using multiple web 2.0 technologies all with the same alias will help increase the relevance of your name when it is typed into Google. When that name is searched, a greater variety of sources will be found making you more relevant. Using the same keywords and tags through out all these different sites will help connect them all together. Leaving a large digital footprint is the easiest way to move up through all the search results.

What strategy would best serve the purpose of creating a digital identity that serves to inform teachers and potential employers of who you are as a new media creative professional?

The best strategy is to establish a specific site in on which you would like to show your best works and experience. This serves as a professional portfolio. It is also important to establish your identity on many social media sites such as Twitter and Facebook so that employers can find out more information about you. Linking your professional portfolio to these sites will help generate traffic and increase it’s positioning in search results when your name is Googled. The most important thing to remember about these sites is that what you post is what others will see and form their interpretation of you around. Make sure that what you are posting is appropriate and not harmful.



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