01: How do search engines index webpages?
A “crawler”, also known as a robot, operates and controls all search engines. All information gather by the crawler is collected and stored in the search engine index (its database). The index contains a copy of every web page ever “crawled” and is able to return to the page regularly. It the crawler finds or detects a change or changes in any saved webpage; the crawler then updates the index with the new information.
02: Do ip addresses affect search engine ranking, why/how?
The ip address provides information about the type of host the website is being hosted on. There are two different types of hosts; dedicated hosts and shared hosting. Dedicated hosting allows one to obtain their own individual ip address, while websites on a shared hosting plan have to share the same ip address with other websites using the same hosting server. Depending on the hosting provider or shared hosting plan, a website could share an ip address with thousands of other websites. This will slow down the website significantly and will have a lower ranking then a website with a dedicated ip address.
03: Are keywords important for SEO, why/how?
SEO keywords are important because SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. Because of this you need to know the keywords that are going to be searched by someone looking for the content that your webpage provides. Doing this makes it far easier for someone to find your web content, otherwise people will more likely resort to other pages they find in their search engine results page. Therefor because keywords and SEO are directly connected, providing keyword should be one of the first steps in creating any successful SEO initiative.
04: How can you optimize html tags for SEO?
HTML tags can be optimized for SEO, They are the tags that structure the whole site. It effects the overall style, but goal is to create a website that works with the search engines and browsers to present your products and services. These HTML tags must be done in a specific order to make a sites content is as useful as it could be. The most efficient order of these HTML tags are:
1.doctype (DTD) – <!DOCTYPE html>
5. meta name “description”
6. meta name “keywords”
7. meta name “robots”
9. heading 1 “h1”
05: Can you use meta tags for search optimization, why/how?
Meta tags are one of they many pieces that major search engines look at when deciding which results are relevant to show users who have typed in a search query. Its essential for meta tags to be done correctly because meta tags help tell search engines and users what your site is about. If this is done incorrectly its could have major negative effects on a webpage. Meta descriptions are very important meta tags are used to explain a webpage so a browser could understand it. Creating a good description also attracts more people to click through to your site and helps with site rankings.
06: Can you use Alt attribute for search optimization, why/how?
Alt attributes can definitely be used for search optimization, as Alt attributes function as a means to specify alternative text that is to be rendered when the element to which it is applied cannot be rendered. What this means is that when unable to find or locate an image an alt attribute functions as a simple description of what is apparent in the image or file and makes finding that file through a search engine simple and direct. There are methods through which optimization of search engines through alt attributes may be achieved. To begin with choosing a logical file name that reinforces key words, will make locating a particular image or file easier and faster, as long as you make sure that the text nearby the image that is relevant to that image. Through alt attributes sites are enabled to rank better on all the engines and drive more traffic to their site.
http://en.wikipedia.org/wiki/Alt_attribute Britsios, J. S. N.p., n. d. 23 Oct 2013. <http://www.seoworkers.com/seo-articles-tutorials/alt-attribute.html>.
07: Can you use title attribute for search optimization, why/how?
The Title Attribute option is for the actual link in your navigation. The title attribute can be used to describe almost any HTML element. Title attribute may be used to optimize SEO due to its use in the link element to provide descriptive text within an anchor tag. Title attributes provide supplementary information and information to the users as to where the link will direct them. In addition to the feature present when you scroll your mouse over one of your links, it says the same thing as the link. When creating your link titles, optimize for keyword phrases. You’re target is to locate the basic phrase description on the linked to page. Search engines only use them in consideration to the page being linked to, not the page the link is on.
08: Can you use a robots.txt file for search optimization, why/how?
Robots.txt acts as a online protection system for information that you prefer as it filters information that does not relate to you. files keep track of context that interests you from knowledge of your previous history and it informs the search engines on how to interact with your blog. In addition it assists the search engines by providing knowledge on what is useful to preview on public pages. If utilized to optimum capability and in the correct manor, robot.txt may save time and narrow search results efficiently optimizing search engines, as without it research ends up being hectic and time consuming as you are forced to seep through numerous links websites and pages while they do not relate to your research.
How can you optimize a blog for Searching?
There are a couple things that must be done in order to optimize your blog for searches. The first is to start off by writing blog posts that are actually informative, easy to read and can grab the audience. The value of the information and how mush it relates to the topic is more important than the quantity of writing. It is important that you think about what keywords people will search with in order to find content. Also remember not to over use keywords, as some will not be as relevant as others. By using appropriate keywords in the title and description that relate to your topic Google search engine and viewers will have an easier time determining when your content is useful, this will result in more views. After having certain keywords in place it is useful to determine which ones are rising to the top in searches and then to favor these keywords over others. Having a URL with your own name in it and also some keywords used in the post will help a viewer determine if they will click on your site and will also make it easier for them to remember when visiting in the future.
09:How does SEO work with mobile devices?
Mobile devices have different bots and algorithms used when searching than webpages optimized for computers. Mobile devices will favor sites that render the best for their particular type of phone. Every phone, whether it’s an Iphone or Android, renders websites in a different way. This results in different search results depending on the make of the phone. In order to have the best use of mobile SEO when it comes to your webpage it is important to make sure that it will load quickly and render well no matter what phone is searching for the content.
10: Does twitter use SEO?
Twitter has its own form of SEO because it is basically its own search engine. 1.6 billion questions are typed into Twitter on a daily basis; these questions are all answered directly by other users. These questions are categorized though the “#” function, this allows anyone to create their own search field and have others comment directly on this category by using the same “#”. Questions can also be directly asked at certain individuals by adding the “@” followed by their twitter handle.